Take Control of Your Farm

Reignite your farming passion and create a strong future. Join forward-thinking farmers like you find new markets, and improve your farm. Escape the limits of commodity markets and equip yourself with resources and guidance to succeed. Take the first step and take control today!

We’re here to help you thrive

In 2017, Roy Pfaltzgraff was forced to decide between his parents selling the farm and his return to help in turning the operation around. Like so many other farmers, this choice isn’t an easy one.

He discovered new outlets, transitioned the farm to serve specialty markets, and is now seeing more profit than ever before.

Emily joined him in 2024 to grow the marketing and build Seeding Circles, where together they support farmers like you to reconnect with your land and your purpose. Through the sharing of experience and over 25 years of coaching, they give you the tools to start shifting your operation, the way you look at markets, and how to move forward with the changing times and environmental extremes.

Join our community of like-minded farmers from across the U.S. creating change and building a more sustainable future for their operations, community, and family.

Overcome your obstacles

Identify your starting point

What do you want your life to be like? Know where you’re going and start creating the building blocks to get there.

Know your limits

We all have challenges and yours are unique to you. Get clarity on how these are stopping you.

Build your markets

Learn to present yourself and your farm in new ways that secure new opportunities and start building a resilient future.

Expand your business

Break through the limits imposed by generational thinking, vertically build your operation, and build the farming operation that feeds a community.

Choose your starting point

Explore memberships in the community, online learning, 1:1 consulting/coaching, and the Harvesting Success Workbook

  • Harvesting Success Workbook: Get the workbook presented across the country that walks you through diversifying and creating value-added products specific to your operation.

  • Seeding Circles Community: Join innovative farmers like yourself in weekly community calls, engaged online discussions, and get your questions answered by Roy, Emily, and other farmers who’ve been where you are.

  • Coaching Sessions and Mentorship: Set up time with Roy or Emily to review completed steps in the Marketing Workbook, break through limiting beliefs, and get actionable steps to decrease overwhelm.

  • Marketplace/Harvest Allies: The community for markets to find innovative producers who are producing high quality crops and proteins ready for mid-level processing or to go straight to consumers. Find out how today! Scroll down the Community page to find what’s available for your business.

Get unlimited access to Community Calls, Guest Speakers, and incredible support when you become a member.